So what is Threads anyways? It was developed by Meta, the same company that operates Instagram and Facebook and is linked to a user’s Instagram account. Still, unlike Instagram, it’s primarily text-based, and unlike Facebook, there is a limit of 500 characters per post. Threads is the fastest-growing social media platform in history, with 70 million downloads in just two days due to the convenience of its connection with Instagram. All a user has to do is download the Threads app, log on to their Instagram account, and they will have the option to copy their Instagram profile to their Threads account. You can also copy all or some of your Instagram followers into Threads, which means anyone following you on Instagram will probably automatically follow you on Threads when they sign up – no having to awkwardly ask people to follow you!

The algorithm will begin showing you “Threads” it thinks you will find interesting, along with posts by people you follow, and you can start posting threads of your own! This makes it easy to keep up with all things real estate, such as market trends, neighborhood guides, and what the clientele is looking for!

With social media platforms, fortune often favors early adopters – so don’t wait to join! Something as new and fast-growing as Threads allows you to grow your following just as quickly if you jump on the app right away. Even if the app turns out to be just a fad, you will have already gained the attention and following of a new client base that can be used as potential leads.

Growing your following isn’t the only benefit of joining Threads; using a new format can also help improve the diversity of your content. When presented with a different way of thinking, you awaken the ability to create content ideas that would have never crossed your mind if you stuck to one form of social media. This is not your overly curated Instagram Feed, and you’re not trapped by the real estate Instagram algorithm and niche. The collaborative platform also offers a new way for your audience to engage with you. You can track what resonates with your followers and implement those things across your platforms.

Threads is a low-cost, high-reward investment in your business – it is literally free! Agents can utilize this app as an excellent opportunity to create and engage with new communities and to get their brand in front of accounts that wouldn’t otherwise see them on Instagram. It is easy to use, fun, and addictive – so don’t wait; join today!

WHO IS FULTON GRACE?

We are one of Chicago’s leading providers of comprehensive real estate services. We are home to an ever-growing team of savvy & reputable local realtors, seasoned property managers, and customer-service-oriented staff. Whether you’re looking to find a new home, sell your home, or have your property managed, let us be your trusted real estate advisors.