In the world of real estate, technology has changed the way people shop for houses and conduct business. Forbes summarized the sudden shift best, “Countless businesses and models have been disrupted by technology and the speed of these disruptions is growing exponentially. The pandemic has exacerbated this phenomenon, forcing the workforce to utilize and quickly iterate and adapt to new technology in order to have any semblance of productivity. Tech is quickly emerging and shaping the future of real estate, and our coping with the pandemic is fueling the mass adoption of many new technologies”. Simply put, real estate has changed thanks to the development of tech’s role in the landscape and the market no longer looks at virtual tours, property shopping, or in-person meetings the same way it once did.
At Fulton Grace, we have invested in the technology our agents need to build a successful business and keep up with the demands of their clients. Our ever-evolving tech suite provides tools to build and sustain a thriving business and offers clients autonomy and personal preference to find homes they will love.
One of the strongest tools within the tech-tool kit is the agent website. Fulton Grace’s agent pages are essentially an agent’s individualized landing page. With a unique URL registration link, your clients will be instantly transported to your custom page where they can sign up for an account, save listings and searches, and relay important preferences without ever needing to leave their couch. Our agent pages include your individual or team logo, contact information, socials, reviews pulled from Zillow, a full biography that we can write for you in-house, featured listings and so much more.
However, that’s not even the best part, thanks to your custom agent URL, when a client registers to FGR through your dedicated URL, you’ll be able to track all of their search activity, like Favorites and preferred amenities, room count, pets and more. With this insight, you should be able to streamline your search efforts, ensuring that you’re finding the listings that are truly a match for your clients regardless of whether they’re in-person or not.
WHO IS FULTON GRACE?
We are one of Chicago’s leading providers of comprehensive real estate services. We are home to an ever-growing team of savvy & reputable local realtors, seasoned property managers, and customer-service-oriented staff. Whether you’re looking to find a new home, sell your home, or have your property managed, let us be your trusted real estate advisors.